Our Story

Up until January 2018, our directors Dan Dawson and Darren McClure were both working for a SUNDAY TIMES TOP 100 company

Dan was lead General Manager and instrumental in the launch of the managed partnership scheme between EI and OI in Solihull – The Beechhouse, one of the most successful openings OI had. During this time Dan designed and implemented the drinks lists and developed the cocktail menus for the 22 strong group (so knows a thing or two about cocktails, be sure to check out The Talbot’s cocktail list and gin menu). After the successful opening Dan then went on to oversee the Warwickshire area of pubs/restaurants and hotel.

Darren was an area manager for the above group looking after a collection of pubs/restaurants/hotels and wedding venues in the West Midlands, Warwickshire, Oxfordshire and Buckinghamshire. Darren returned to study in 2017 completing a post graduate diploma in multi unit leadership and strategy at Birmingham City University.

Together they have over 35 years of experience in the hospitality industry!

Having hit it off whilst working together organising all the bars at a festival in Solihull ( Solihull Summerfest ) they decided to put this combined experience together and quickly starting working on the strategy for MADESOCIAL INNS LTD. Their first pub/restaurant The Crown, Iverley opened in May 2018 and is the foundation of the Made Social inns group.

Beautifully crafted fresh food having a local provenance where possible, premium drinks range with personally selected wine list, quality cocktails all served by engaged teams who are passionate about your experience with us.